DRAFT / UNLISTED — 43 Personalization Tactics

Example Subject Line: Just sent you a video (31 seconds) on Linkedin, Joe

Video Messaging Platfoms: Wistia, Drift, BombBomb, Loom, Vidyard

Example Subject Line: Saw this Business Insider article on CTOs priorities, Jane

Business News Locations to source: Business Insider, Forbes, Crunchbase, Google alerts, LinkedIn

Example Subject Line: Saw your LinkedIn post about DevOps leadership, Sam

How-to Search Recent Activity on LinkedIn — step by step guide (source: @joseph rou

Example Email Subject Line: How manufacturing Companies Cut 25% of Supply Chain costs

#5 — Custom video thumbnail & subject line for top tier prospect at top tier company

Example Email Subject Line: Question for Joe re: your Engineering team at Company Name (video)

Photo Editing Platforms: Canva, Animaker Inc., Adobe Creative Cloud Illustrator, Fotor, Rocketium, Marq

Example Email Subject Line: Discussing onboarding improvements with yourself & CMO Jane Smith

Example Email Subject Line: Saw your episode of SecurityWeekly Podcast last month, Joe

Aggregate All Industry Podcasts with Feedly or Feedspot; Search for Podcasts & Episodes with Podchaser, Spotify, PodSearch, Inc.

#8 — Recent blog published by the prospect

Example Email Subject Line: Jane — your blog “What 2023 looks like for AI” Aggregate All Industry/Target Company Blogs with FeedlyExample Email Subject Line: Per Joe Smith or Feedspot Example Email Subject Line: RE: Joe Smith & Your Company

#9 — Referral — your coworker is connected with a prospect directly

View Mutual Connections on LinkedIn & LinkedIn Sales Navigator

View Mutual Connections on LinkedIn & LinkedIn Sales Navigator

Example Email Subject Line: Our shared colleague Joe Smith

View Mutual Connections on LinkedIn & LinkedIn Sales Navigator

#12 — Following your company on LinkedIn

Example Email Subject Line: Per your 2019 employment @Google (our current customer)

Example Email Subject Line: Thanks for following us on LinkedIn, Jane

View your company’s followers — here

Example Email Subject Line: reconnecting re: discussion at Reddit

How to find former employers on LinkedIn — here

Build a list of all opportunities & their associated contacts, then cross-reference — CRM Platforms: HubSpot, Salesforce, Pipedrive, monday.com, Zendesk, Zoho

Example Email Subject Line: Saw your recommendation from Jane Smith

Example Email Subject Line: Good news, Joe — per your request, we now offer a GitHub integration

Build a list of all opportunities & their associated contacts, then cross-reference — More CRM Platforms: Insightly, SugarCRM, Keap, Freshsales

Example Email Subject Line: expertise in Technology, Networking & Automation (per your top LinkedIn Skills, Joe)

Example Email Subject Line: Question from fellow Boston College alum (Go Eagles!)

View Recommendation examples & where to find — here

#18 — Alma Mater College — use your own alma mater as a filter to reach out to fellow alumni; repeat the process with the alma maters of your colleagues and teammates

How to view your college alumni on LinkedIn; Look for unique Alumni networks on your personal university homepage; Connect on open jobs through Handshake

Example Email Subject Line: Just gave you a call @ 123–456–8910

Example Email Subject Line: from a fellow Ted Talks enthusiast

How to View a Company’s or Pages Followers — here

Example Email Subject Line: Blog Interview request for Jane Smith, CIO @ CompanyName (time sensitive)

Lead Contact Information Sources: ZoomInfo, RevenueBase, Lusha, SalesIntel.io, Clearbit, Swordfish.ai, Lead411, UpLead

Example Email Subject Line: Per your opening for HR Analysts in Austin

Example Email Subject Line: Podcast Interview request for Jane Smith, CIO @ CompanyName (time sensitive)

View your company’s podcast as an RSS feed — here

Example Email Subject Line: coffee in your neighborhood (Boulder, Colorado)

Example Email Subject Line: How Monday.com is improving email campaigns

Where to Collect Job Alerts from: LinkedIn Jobs, Indeed.com, Monster, Google Job Posting Search, ZipRecruiter, Dice, Hired, SimplyHired, cord, CareerBuilder, Snagajob

Example Email Subject Line: Question re: Your Company CEO, Jane Smith

Find C-Suite Interviews on Google News, Insider Business, The Verge, Bloomberg, CNBC

Example Email Subject Line: Saw that YourCompany’s IT team grew by 50% in the past year, Jane

Example Email Subject Line: “Our priority now is biotechnology” — Joe Smith’s recent interview

Example Email Subject Line: Jane — saw YourCompany’s Engineering team is now 100+ members?

Search Podcast Transcripts Listen Notes, Inc.; Find C-Suite Interviews on Google News, Insider Business, The Verge, Bloomberg, CNBC

Example Email Subject Line: Give us 30 minutes, & we’ll give $100 to the charity of your choice

Find department growth with LinkedIn Sales Nav — here

Find a charity of your choice, prospect’s choice or prospect company’s choice at Charity Navigator — here

Example Email Subject Line: Bought your team Starbucks, Jane ($25 gift card enclosed for you, Joe)

Example Email Subject Line: Give us 30 minutes, & we’ll give you $100 to UberEats

Example Email Subject LIne: 1, 2 or 3?

Sales Gifting Platforms — Sendoso, Alyce, Reachdesk, Postal, Enthusem by Prospect Smarter, Inc.

Example Email Subject Line: Saw you were at President’s Club in 2020 Jane

Example Email Subject Line: I’d like to buy your marketing team lunch, Joe

Example Email Subject Line: Meeting @ CoffeJoe by South Station in Boston?

Use an interactive Video Platform, like: ON24, GoTo, Livestorm, Hubilo

Example Email Subject Line: Joe, gonna be in San Francisco in 2nd week of June

Email should contain: Unique Coffee Shop, Address

Email should contain: Unique Coffee Shop, Address

Example Email Subject Line: Before you leave for Detroit / MarketCon 2023, Joe

Example Email Subject Line: Saw you’ll be at ConnectCon, Jane

Find relevant industry events: Industry Events, Skift, Industry Calendar

Example Email Subject Line: Saw you were promoted up to VP of Finance — congrats Jane!

Find relevant industry events: Industry Events, Skift, Industry Calendar

Example Email Subject Line: Saw the Series A news for YourCompany, Joe

Use LinkedIn Sales Nav filters — here

Example Email Subject Line: Partnership with a fellow ABC Investments company, Jane

Stay Up to Date with Funding Alerts: Crunchbase, The Motley Fool, Latest Funding Alerts on Twitter

Comprehensive List of Software Companies, Categorized by VC/Investor Company — here

Originally published at https://www.linkedin.com.

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thoughts around sales // linkedin.com/in/robertjfinn1

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