DRAFT / UNLISTED — How Leveraging Customer VCs & PEs Can Maximize Growth 📈 (+ A 🆕 Index of Over 1k Companies, Searchable by Investor)

Robert J. Finn
3 min readJan 25, 2023

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WHY? (Motivation & Rationale Behind Exploring the VC 🌍)

So, you’re a sales leader & you need more pipeline; you just landed a huge deal [SaaS COMPANY] & that company was funded by [VC/PE FIRM].

Before starting to cold call, you should look further into the untapped goldmine of portfolio companies from the same VC firm as your customer.

You can seamlessly build relationships, gain industry insights, and discover new business opportunities, just by connecting with other companies within the same VC firm’s portfolio. And since you just closed that deal, you can leverage your existing relationships to open doors into partnerships, collaborations, or sales opps.

HOW? (The Index of Multiple Investors 💰 + Investments 💻

Want to make it even easier? Check out this list of 1,000+ software companies, complete with columns and filters for fellow VC/PE portfolio companies, state HQ, employee headcount, and more

SALES STREAMLINER — SOFTWARE COMPANIES, BY INVESTORS (PE/VC)

For example, let’s say you just landed a deal with ConnectureDRX Limited. You can use this list to see that their investor is Francisco Partners — now want more from Fra?ncisco Partners? Check out iboss and Kyruus as potential targets.

WHO? (The VCs, PEs, & Companies They Invest In 📊)

Start tapping into the power of VC portfolio companies today, and to familiarize yourself with some of the players, here are the 13 Venture Capital/Private Equity firms included in the list:

A. Insight Partners

Companies Funded:

See all investments:

B. Thoma Bravo

Companies Funded: See all investments:

C. TA Associates

Companies Funded: See all investments:

D. Sapphire Ventures

Companies Funded: See all investments:

Companies Funded: See all investments:

Companies Funded: See all investments:

G. Francisco Partners

Companies Funded: See all investments:

H. Silver Lake

Companies Funded: See all investments:

I. Vista Equity Partners

Companies Funded: See all investments:

J. Bain Capital

Companies Funded: See all investments:

K. Redpoint Ventures

Companies Funded: See all investments:

Ultimately, the most important factor when it comes to finding true opportunities is “can you provide value?”

Investment firms, like these, determine a value before investing, & potential clients will be doing the same.

Perhaps before reaching out to anyone in the VC/PE world, make sure you have a succinct, clear list of your product’s value drivers, leading to positive business outcomes, with quantified metrics to show just how much time, money or convenience the client gets in return.

Once that’s a certainty, make a copy of this spreadsheet & filter/change/update these companies & start maximizing your friendly family of VC portfolios (once again, full database below)!

SALES STREAMLINER — SOFTWARE COMPANIES, BY INVESTORS (PE/VC)

About the Blog:

For more like this & unlike this, follow Sales Streamliner — don’t miss sales tips, tricks, techniques & content that can streamline everything from your email templates to your social selling process to how to catch some attention when your responses are down.

Topics:

#sales #businessdevlopment #technology #venturecapital #vcfunding #privateequity #privateequityfirms #venturefunding #investorsgroup #seedfunding #seriesa #seriesb #seriesc #networking #relationships #database

Mentioned:

Crunchbase, IVP, Redpoint Ventures, Bain Capital, Vista Equity Partners, Silver Lake, Francisco Partners, Meritech, Sapphire Ventures, TA Associates, Thoma Bravo, Insight Partners, HashiCorp, 2U, Tidemark, Attivo Networks®, a SentinelOne Company, SquareTrade, Roofstock, Avalara, PowerSchool, Numerator, Tealium, Iterable, IonQ, SmartBear, Zocdoc, Acousticm Motive, Robinhood, Brex, Bromium, Snowflake, Lucid Software, Nutanix, Moveworks, Box, Bomgar Corporation, Fairstone, Fractal Analytics, OneTrust, Pluralsight, Tenable, Grayshift, Aisera, Attachmate, Google Workspace,

Originally published at https://www.linkedin.com.

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