DRAFT / UNLISTED || Competitor G2 Reviews? — 5 Step Cheat Sheet for Authentic, Unique & Intriguing Outreach

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The G2 Competitor Review Research for Prospecting

#1 — Find a competitor of yours on G2:

As an example, we’ll use Google Workspace: here is their main page

#2 — Filter down the reviews and look for:

• an unsatisfied customer
• a customer who has a problem they don’t currently solve for that you do
• a happy customer that may benefit from your solution if they were made aware of it
• an ambiguous review
• reaching out to the person directly if they make their information public (use your judgement wisely & respectfully — this review was not made to be used against them, so do not overstep)
• reaching out to the person you suspect it may be from, but don’t assume or claim to know it’s that person
• reaching out to a group of people you may or may not suspect it was from, but who have titles that are relevant to what this product solves for
• reaching out to a group of people you don’t believe left the review, but who have titles that are relevant to what this product solves for

#3 — Determine how to use the review appropriately — options include:

#4 — Record a video to send to these people/organizations, making sure you specifically either show on screen, in the thumbnail or in the dialogue of your video (Drift, Vidyard, BombBomb, Wistia specialize in this) — Send over LinkedIn & Email:

Use this general guideline for videos from Sell Better by JB Sales & Morgan J Ingram

#5 — Repeat across different reviews, different competitors, even different comparison review sites, like Capterra

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Originally published at https://www.linkedin.com.