DRAFT / UNLISTED || Competitor G2 Reviews? β€” 5 Step Cheat Sheet for Authentic, Unique & Intriguing Outreach

Robert J. Finn
2 min readJan 21, 2023

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The G2 Competitor Review Research for Prospecting

#1 β€” Find a competitor of yours on G2:

As an example, we’ll use Google Workspace: here is their main page

#2 β€” Filter down the reviews and look for:

  • an unsatisfied customer
  • a customer who has a problem they don’t currently solve for that you do
  • a happy customer that may benefit from your solution if they were made aware of it
  • an ambiguous review
  • reaching out to the person directly if they make their information public (use your judgement wisely & respectfully β€” this review was not made to be used against them, so do not overstep)
  • reaching out to the person you suspect it may be from, but don’t assume or claim to know it’s that person
  • reaching out to a group of people you may or may not suspect it was from, but who have titles that are relevant to what this product solves for
  • reaching out to a group of people you don’t believe left the review, but who have titles that are relevant to what this product solves for

#3 β€” Determine how to use the review appropriately β€” options include:

#4 β€” Record a video to send to these people/organizations, making sure you specifically either show on screen, in the thumbnail or in the dialogue of your video (Drift, Vidyard, BombBomb, Wistia specialize in this) β€” Send over LinkedIn & Email:

Use this general guideline for videos from Sell Better by JB Sales & Morgan J Ingram

#5 β€” Repeat across different reviews, different competitors, even different comparison review sites, like Capterra

Topics covered: #sales #strategy #productivity #creativity #technology #prospecting #outreach #salesadvice #saleseffectiveness #salesdevelopmentrepresentative #salesenablement #salescareer #salescoaching #salesdevelopment #sdr #bdr #G2 #Capterra #vidyard

Originally published at https://www.linkedin.com.

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