Use Case #1 — Guests as prospect targets a. What’re the top podcasts in your industry? Find them (search on Podchaser or similiar repositories) Tip: easiest way to aggregate all podcasts is through a service like Feedly or Feedspot b. Compile a list of the podcasts and go through them 1 by 1 (for example, a previous post…

#1 — Personalize your LinkedIn connection request with a message that only says “just sent you an email/just gave you a call/just sent you a video.” Example Subject Line: Just sent you a video (31 seconds) on Linkedin, Joe Video Messaging Platfoms: Wistia, Drift, BombBomb, Loom, Vidyard # 2 —…

For more, follow & learn the latest here — Sales Streamliner 🚄 WHY? (Motivation & Rationale Behind Exploring the VC 🌍) So, you’re a sales leader & you need more pipeline; you just landed a huge deal [SaaS COMPANY] & that company was funded by [VC/PE FIRM]. Before starting to cold call, you should look further into the untapped goldmine of portfolio companies from the same VC firm as your customer.

For more, follow & learn the latest here — Sales Streamliner 🚄 The G2 Competitor Review Research for Prospecting #1 — Find a competitor of yours on G2: As an example, we’ll use Google Workspace: here is their main page #2 — Filter down the reviews and look for: an unsatisfied customer a customer who has a problem they don’t currently solve for that you do a happy customer that may benefit from your solution…

AEs, BDRs & everyone in between, you knew this day would come: you want some quick, easy, new conversations to create pipeline — but you’ve already successfully found… every. (Your CFO intro’ed you to the Head of Marketing they worked with 10 years ago) single. (Your Sr. PM intro’ed you…

Keeping up with an entire industry is a daunting task; the constant onslaught of social media posts, news updates, & industry peer topics-of-the-day is like an unending firehose of information. But fear not: becoming your company’s industry hero is within your reach. If you’re thinking to yourself “why do I…

When you think of Reddit (or at least, definitely when I think of Reddit), “sales best practices hub” probably isn’t the first thing that comes to mind. But don’t let that fool you. If you’re in the market for “sharpening the saw”, plenty of subreddits exist that are solely dedicated…

1. The Task: collect all (that can be readily found en masse) Corporate, Enterprise, B2B, Sales Podcasts, & locate all of them in one single, accessible place — like a Wikipedia of sorts 2. The Motivation: multiple instances of not knowing where to begin looking for new content to listen…

Part 1 in full As highlighted yesterday, here are the first 3 email templates for prospecting buckets 1 to 3 — quick recap of each of them first: Hiring: Who is hiring for the most relevant role to what your product solves for? Determine either titles or keywords in job…